Honeycomb Cafe is a fictional, bee-inspired café that partners with local farms and suppliers to provide high-quality products while fostering a warm, family-friendly environment rooted in community.
For this project, I developed a cohesive visual identity that included a logo, product packaging, and a point-of-purchase countertop display for a café snack offering. Rather than relying on literal bee imagery, I drew inspiration from the geometric forms and warm color palette of honeycomb, creating a modern, distinctive brand identity that subtly reflects the café's theme.

Die-cut point-of-purchase countertop display. 

Front and back of product packaging. 

Die-lines of point-of-purchase countertop display. 

Die-lines of product packaging. 

Final vector logo for Honeycomb Cafe. 

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