Medium rectangle web advertisement.
Walker Brothers was founded by two brothers who set out to create an alcoholic beverage that delivers the depth and complexity of craft beer while offering a lighter, gut-friendly alternative.
For this integrated advertising campaign, I developed a creative concept aimed at introducing hard kombucha to health-conscious consumers who were already familiar with traditional kombucha but unaware of its alcoholic counterpart. Centered around the tagline, "Kombucha Just Turned 21," the campaign uses a playful, memorable message to communicate the product's unique identity while appealing to a younger adult audience. I extended the concept across multiple platforms, including animated web advertisements, in-store promotional materials, and direct mail pieces, creating a cohesive campaign that maintains a consistent visual identity and brand voice across both digital and print media.
Leader banner advertisement.
Shelf talker advertisement.
Postcards advertising Walker Brothers’ seasonal flavors.
